Booking Forms
Configure the customer booking forms for your company. Changes go live on your forms after you save.
Booking page
Your main customer booking form for airport, point-to-point and hourly rides.
Linked from the SMS consent checkbox on the customer form.
Service types
Services customers can choose on the first step of the booking page.
Airports
Airports customers can choose for To Airport and From Airport rides. Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your booking page.
Vehicles
Vehicles customers can choose on the booking page. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your booking page and the iframe code to embed it on your site. The page always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the booking page, e.g.
https://www.yoursite.com/book.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Chatbot
A chat-style booking assistant customers can use to get a quote and book.
Linked from the SMS consent checkbox on the customer form.
Assistant
The name and first message customers see when the chat opens. The avatar shows the first letter of the name.
You can use {name} and {company} in the greeting.
Service types
Services the assistant offers when the chat starts.
Airports
Airports customers can choose for To Airport and From Airport rides. Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your chatbot.
Vehicles
Vehicles customers can choose in the chat. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your chatbot and the iframe code to embed it on your site. The chatbot always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the chatbot page, e.g.
https://www.yoursite.com/chat.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Wedding page
A booking form for wedding transportation: bridal party, guests, get-away and airport rides.
Linked from the SMS consent checkbox on the customer form.
Service types
Wedding services customers can choose on the first step.
Airports
Airports customers can choose for Airport Transportation (to or from the airport). Add terminals if you pick up or drop off at specific ones; leave terminals empty to show just the airport.
Branding
Color used for buttons, borders, progress bar and highlights on your wedding page.
Vehicles
Vehicles customers can choose on the wedding page. Customers only see vehicles that fit their passengers and luggage. Vehicles added to Fleet & Pricing later must be turned on here.
Install on your website
Download your wedding page and the iframe code to embed it on your site. The page always loads your latest saved services, vehicles, airports and color, so you only need to install it once.
- Enter the web address where you'll upload the wedding page, e.g.
https://www.yoursite.com/wedding.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Wine tour form
Text and rules shown on your customer wine tour form.
Linked from the SMS consent checkbox on the customer form.
Branding
Color used for buttons, borders, progress bar and highlights on your customer wine tour form.
Packages
Each package sets how many wineries customers can pick and the total tour hours. By default the price is the vehicle's hourly rate × package hours; set fixed prices per vehicle to override.
Vehicles
Vehicles customers can choose for wine tours. Customers only see vehicles that fit their group size. Vehicles added to Fleet & Pricing later must be turned on here.
Wine tours
Destinations customers choose from. Select a tour to edit its photo, packages and preferred wineries.
Install on your website
Download your wine tour form and the iframe code to embed it on your site. The form always loads your latest saved tours, packages, vehicles and color, so you only need to install it once.
- Enter the web address where you'll upload the form page, e.g.
https://www.yoursite.com/wine-tour.html. - Paste your publishable quote intake key from Integrations → Quote intake. LimoScale can't show it again after it's created, so rotate it there if you don't have it.
- Download the HTML file and upload it to that address, then paste the iframe code into the page where the form should appear.
Fees & Global Pricing
Global within your company only.
Fleet & Pricing
Company-specific settings · v13 test-only distance preview. Existing payment amounts are unchanged.
Quote Tester
Runs a trip through the exact same pricing engine used for real bookings (gratuity, tax, fuel surcharge, car seat fee, meet & greet, early-morning multiplier, round trip, promo code, hourly vs. mileage). No booking, quote, or customer record is ever created.
Mobile Users
Your customers' mobile-app accounts: sign-in, verification, notifications and trips.
| User | Phone | Verification | Last login | Push | Trips | Status |
|---|
Webhook Monitor
Every webhook LimoScale sent or received for your company (GHL, Stripe and your website booking forms), with the full payload. Click a row to see what was sent and what came back. Kept for 90 days.
| Time | Direction | Source | Event | Status | HTTP | Reference | Error |
|---|
GHL delivery queue
Booking events queued for GHL and their latest delivery attempt. Sync on/off lives under Integrations → GHL.
Visual Analysis
Live opportunity, funnel, stage and lead-source analysis from Booking Center data.
Opportunity status
All channels • All-time
Opportunity value
Opportunity value by outcome
Conversion rate
Won opportunities ÷ total opportunities
Booking lifecycle
Progress through the LimoScale booking lifecycle
Quotes by channel
Quote volume by booking channel
Lead source report
Google vs Organic lead source performance
| Source | Total Leads | Total Value | Open | Won | Win$ | Lost | Abandoned | Win% |
|---|
Lead source is based on traffic source: Google when Google attribution is present, otherwise Organic.
Booking Center
Company booking activity from quote through payment · latest 1000 records · v11.4
| Date | Channel | Customer | Service | Trip | Vehicle | Fare | Priority | GHL Stage | Status | Payment | Confirmation | Quote ID | Actions |
|---|
Totals include successful overages only. Channel and GHL stage require company-owned attribution data.
Danger Zone
Permanently deletes every booking, quote, and payment record for this company — use this only to clear test/duplicate data before a fresh GHL CSV import. This cannot be undone.
GHL View
Every quote and booking by GHL pipeline stage, the way it looks in GHL. Stages update when GHL sends a stage change. Click a card to open the booking.
New quote
Pricing is entered manually here; totals are calculated from the amounts below. Payment status is verified by the backend and cannot be edited here.
Stripe payment
Customer checkout authorizes the booking amount without capturing it. LimoScale then shows Booked Not Paid. Staff captures only after confirming availability; successful capture changes the booking to Booked - Paid. The customer also consents to saving the card with Stripe for agreed trip-related overages.
Bill overage
Uses the customer’s consented Stripe card on file after the original booking is Booked - Paid. Overage charges are separate from the original booking payment.
Company Settings
Business details stored only for your authenticated LimoScale company.
Team Management
Owners can add or update managers and staff. Managers can view the team.
| User | Role | Status | Created | Actions |
|---|
Add team member
This creates the user directly with a temporary password. Share it with them securely.
Staff Permissions
Managers always have full access to everything, same as Owner. Staff can only reach the menu items below, at the permission level you set here.
| Menu item | No access | Read | Read & write |
|---|
Google Ads
Live advertising performance from your connected Google Ads account.
GHL Actual Performance
Google-attributed quotes created in this ad period, followed through to their real booking outcome (not just Google's own conversion count).
Campaign Profitability
| Campaign | Status | Spend | Quotes | Bookings | Quote→Book | Cost/Booking | Booked Revenue | True ROAS | Google Conv. |
|---|
Quote → Booking by Fare, Vehicle & Mileage
See exactly where Google Ads quotes convert — and where customers begin dropping off.
By Fare Band
Find the price points where conversion changes.
| Fare | Quotes | Booked | Conversion |
|---|
By Mileage Tier
See whether trip distance affects booking rate.
| Mileage | Quotes | Booked | Conversion |
|---|
By Vehicle
Compare demand and conversion for every vehicle.
| Vehicle | Quotes | Booked | Conversion |
|---|
Mileage × Vehicle
See which vehicle and distance combinations convert, for Google-attributed quotes only. Each cell shows Quotes / Bookings and conversion rate.
| Mileage |
|---|
Keyword Profitability
| Keyword | Campaign | Match | Recommendation | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|
Search Term Profitability
| Search Term | Campaign | Match | Recommendation | Spend | Clicks | CTR | Conversions | Conv. Value | ROAS |
|---|
Campaign Health & Trend
Health scores combine actual booking economics with sample confidence. Trends compare this period with the immediately preceding equal-length period.
| Campaign | Health | Confidence | Bookings | vs Prior | True ROAS | vs Prior ROAS |
|---|
Budget Reallocation Recommendations
Advisory daily-budget guidance based on actual quotes, bookings, booked revenue and True ROAS. Not applied automatically.
| Campaign | Recommendation | Current Daily | Recommended Daily | Change | True ROAS | Bookings |
|---|
Google Ads Intelligence
Decision-support analysis for busy periods, devices and optimization opportunities. All insights follow the overall Google Ads date filter.
Day of Week Performance
Which weekdays create the most demand and strongest Google Ads return.
| Day | Spend | Clicks | Conv. | CPA | Conv. Value | ROAS |
|---|
Device Performance
Spend, engagement, conversions and ROAS by device.
| Device | Spend | Clicks | Impr. | Conv. | Conv. Value | ROAS |
|---|
Hour of Day Performance
Find the hours when paid-search demand and efficiency are strongest.
| Hour | Spend | Clicks | Conv. | Conv. Value | ROAS |
|---|
Daily Performance
Day-by-day spend, clicks, conversions and return.
| Date | Spend | Clicks | Conv. | Conv. Value | ROAS |
|---|
Day × Hour Heatmap
Spot high-demand windows across the week when day/hour segmentation is available.
Conversion Actions
What Google is counting inside the Conversions and All Conversions totals.
| Conversion Action | Category | Primary Conv. | All Conv. | Conv. Value | % of Primary |
|---|
Sales KPI
Track lead ownership, sales-assisted wins, self-booked reservations and booking value from LimoScale's own booking data.
Monthly Bonus & Incentive
Automatic calendar-month incentive calculation for sales-assisted bookings. System self-bookings are excluded from salesperson bonuses.
| Salesperson | Leads | Bookings | Close Rate | Credited Value | Tier | Progress to Next Tier | Revenue Bonus | Close Bonus | Booking Bonus | Team Bonus | Total |
|---|
Bonus & Incentive Settings
Revenue Commission Tiers
Close-Rate Accelerators
Booking-Count Bonuses
Team Bonus
Bonus History
Monthly incentive snapshots calculated from Sales KPI booking-credit and ownership data.
| Month | Salesperson | Leads | Bookings | Close Rate | Credited Value | Tier | Revenue Bonus | Close Bonus | Booking Bonus | Team Bonus | Total Bonus | Calculated |
|---|
Salesperson Performance
Ownership and credited booking performance, including System self-bookings.
| Salesperson | Leads Owned | Bookings Won | Close Rate | Credited Value | Avg. Booking | Self-Booked Owned |
|---|
Recent Booking Credit Events
Finalized booking-credit snapshots from LimoScale's own bookings.
| Booked At | Customer | Owner | Credit Type | Value | Channel | Quote ID |
|---|
Shift-Aware Lead Distribution
Distributes new funnel leads across salespeople who are currently on shift. Assignment fields are embedded directly into the existing quote payload sent to GHL — no separate assignment webhook required.
Lead Distribution
Rotating Saturday Shift
Rotating Sunday Shift
Override Shift
Temporarily route every new lead to one specific salesperson. Takes priority over normal shifts and the Saturday rotation while active.
Sales Team Shifts
Configure shifts here. Each salesperson can have multiple shift blocks (e.g. a weekday block and a separate Saturday-rotation block).
Recent Lead Assignment History
| Assigned | Customer | Salesperson | GHL User ID | Method |
|---|
Integrations
Connection status for your signed-in company. Stripe booking payments use the sandbox or live mode selected for your company below.
Each company will authorize its own GHL, Stripe Connect, and Google Ads accounts when verified connection flows are available. Do not enter API keys or passwords here.
To change your plan or add features, email support@limoscale.com with your Company ID. Changes take effect right away.
Leads this month
Users
Features
What your plan includes, and how to add what it doesn't.
| Feature | Status | How to get it |
|---|
Lead history
Counted leads for the last 6 months, compared with your current limit.
| Month | Leads | Limit | Repeat requests not counted | Status | Overage |
|---|
Not included in your plan
Audit Log
Recent administrative actions for this company only.
| Date | Action | Actor user ID | Target user ID | Details |
|---|